Challenge: 

Partners lacked clear guidance on how to access and utilize Marketing Development Funds (MDF) to drive demand generation and sales growth.

 

Solution: 

Developed a comprehensive Marketing Development Fund Program Guide to educate partners on eligibility, application processes, and best practices for maximizing MDF investments.

 

Results: 

Increased MDF utilization, improved partner engagement in co-marketing activities, and drove higher ROI on funded campaigns.

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Contribution: 

Designed and wrote the program guide, leading its development and execution while collaborating with cross-functional teams to ensure clarity, alignment, and ease of use for partners.

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Tools: 

Adobe Illustrator, Brand Guide

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